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Aasmaa Alibh​ai

Illustration and Branding

About Me

As a student of Interactive Arts and Technology (IAT) at Simon Fraser University, I have cultivated a strong foundation in digital art, focusing on illustration and brand design. A deep passion for visual storytelling drives my creative pursuits and extends into animation and motion design. I’ve had the opportunity to collaborate on logo design, branding, and rebranding projects that pushed me to think strategically and creatively meeting real-world demands. 

In parallel with client work, I’ve sought out opportunities to grow my craft through specialized courses and self-directed projects. This commitment to continuous learning has allowed me to experiment with new techniques, refine my artistic voice, and stay current with evolving industry trends. Whether illustrating detailed character designs or developing brand systems from the ground up, I bring technical proficiency and a strong conceptual approach to every project I take on.

Skills & Tools

Skills and tools I am proficient in.

 

Sketching 

Sketching is an essential part of my design process, allowing me to visualize concepts and plan layouts efficiently. It helps establish a clear structure before moving into high-fidelity design tools 



Layout & Composition

I have a strong understanding of layout and composition, which I apply to create balanced designs. I’ve learned how to organize elements effectively to guide attention and enhance visual clarity.


 

Color Theory

my solid foundation in color theory is used to create distinct and emotionally resonant designs. I understand how to apply color harmonies, contrast, and meaning to enhance  the design's impact.


Photoshop

I am proficient in Adobe Photoshop, utilizing its tools for photo manipulation, digital painting, and creating high-quality designs for various projects.


Illustrator 

I am skilled in Adobe Illustrator, using its vector tools to create precise illustrations, logos, and graphics that are scalable and visually impactful for various design projects


Premier Pro

I am proficient in Adobe Premiere Pro, utilizing its advanced editing tools to craft polished videos, including cutting, color grading, and adding effects, for dynamic and engaging content.

My Projects

A glimpse into my creative journey so far

Comics

My comics serve as a testament to my skills in storytelling, visual composition, and illustrative technique.

 Illustration

Illustration is a passion and a strength I've refined through both formal training and personal exploration 

Films

I directed and produced a documentary that demonstrated my abilities in research, creative direction, and post-production editing.

Tabletop Club

I collaborate with the SFU Tabletop Club as in creating their logo and producing all marketing and promotional materials.

Let's Connect

Complete the form below, and I will get in touch with you to discuss my work or potential opportunities. You can also reach me through the SFU Co-op Department for further inquiries.